Apply CPG brand architecture frameworks (P&G, Unilever) to cannabis: branded house (one master brand stretches across categories) vs. house of brands (separate brands per category). Use LimeLine + Isanti Frost…
B2B sales playbook for MN cannabis brands: trade shows (NECANN MN), broker vs direct, line review prep, buyer personas, the “first SKU sells the third SKU” effect, Net 30 terms,…
Distinguish co-pack (use my recipe, pack to my brand) from contract manufacturing (use their recipe, brand it as mine) from white-label (use their recipe + their formulation). Cover cost structure,…
Detailed cost-per-pound breakdown: facility, labor, electricity, gas, nutrients, growing media, packaging, testing, compliance, taxes. Compare indoor vs greenhouse vs outdoor at small (1k ft²), mid (10k ft²), and large (50k…
OCM packaging requirements explained, plus the practical packaging marketplace: glass jars, mylar, MJ-Pack, Calyx Containers, Greenlane. Cover sustainability options (PCR, refillables) and the regulatory tension with child-resistance certification.
Walkthrough of MN cannabis recall: triggers (pesticide failure, microbial contamination, mislabel), 24-hour OCM notification, retailer outreach via METRC manifest history, consumer notification via signage + social, disposition of recalled stock,…
Operator-perspective lab selection guide. Cover accreditation, turnaround SLA, panel pricing, sample chain of custody, retention, dispute resolution. Recommend split-testing for high-value batches.
Walk through every required label element: brand name, product name, license #, batch ID, net weight, cannabinoid content, ingredients/allergens, warning statements, universal symbol, expiration, COA QR code. Note format requirements…
Detailed testing requirement matrix: cannabinoid potency, terpene profile, pesticide residue, heavy metals, residual solvents, microbials, mycotoxins, water activity. Cite OCM action limits. Cover ISO 17025 lab requirements and turnaround times.
Cover OCM edible rules (5mg/serving cap, 50mg/package, child-resistant packaging), homogenization techniques, kitchen GMP, batch testing, expiration dating. Note infused beverages, chocolates, gummies as the three big edible verticals.
Process walkthrough: ethanol/CO₂ crude → winterization → decarb → short-path distillation → terpene reintroduction. Position distillate as the mass-market workhorse: predictable potency, low cost per mg, edible/cart compatibility. Note the…
Step-by-step: harvest → flash-freeze → ice water wash → freeze-dry hash → press at low temp/pressure → cold-cure 48-72h. Reference 73μ vs 90μ pulls. Connect process to terpene preservation and…